Logo Modernism English French and German Edition Jens Müller R Roger Remington 9783836545303 Books lesen Logo%20Modernism%20English%20French%20and%20German%20Edition%20Jens%20M%C3%83%C2%BCller%20R%20Roger%20Remington%209783836545303%20Books
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lesen Logo Modernism English French and German Edition Jens Müller R Roger Remington 9783836545303 Books VTE
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
Jens Müller, R. Roger Remington,Logo Modernism (English, French and German Edition),TASCHEN,3836545306,Graphic Arts - General,Logos (Symbols);Pictorial works.,Logotypes (Printing);Pictorial works.,Trademarks;Pictorial works.,Art,Art Art Instruction,Arts graphiques (dessin, estampes, fresques, graffiti, gravures...),Arts majeurs,DESIGN / General,DESIGN / Graphic Arts / Advertising,DESIGN / Graphic Arts / Branding Logo Design,DESIGN / Graphic Arts / Commercial Corporate,DESIGN / Graphic Arts / General,Design,Design/Graphic Arts - Advertising,Design/Graphic Arts - Commercial Corporate,Flags, emblems, symbols, logos,GENERAL,General Adult,Germany,Graphic Arts - Branding LOGO Design,Graphic design,History,Illustration commercial art,Logos (Symbols);Pictorial works.,Logotypes (Printing);Pictorial works.,Non-Fiction,Oversize Format,TASCHEN; Book; Comics; Graphic Design; Jens Müller; R. Roger Remington,TASCHEN; Book; Comics; Graphic Design; Jens Müller; R. Roger Remington,Trademarks;Pictorial works.,DESIGN / General,DESIGN / Graphic Arts / Advertising,DESIGN / Graphic Arts / Branding Logo Design,DESIGN / Graphic Arts / Commercial Corporate,DESIGN / Graphic Arts / General,Design/Graphic Arts - Advertising,Design/Graphic Arts - Commercial Corporate,Graphic Arts - Branding LOGO Design,Art Art Instruction,Arts graphiques (dessin, estampes, fresques, graffiti, gravures...),Arts majeurs,Design,Art,Flags, emblems, symbols, logos,Graphic design,Illustration commercial art
Logo Modernism English French and German Edition Jens Müller R Roger Remington 9783836545303 Books Reviews :
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
Jens Müller, R. Roger Remington,Logo Modernism (English, French and German Edition),TASCHEN,3836545306,Graphic Arts - General,Logos (Symbols);Pictorial works.,Logotypes (Printing);Pictorial works.,Trademarks;Pictorial works.,Art,Art Art Instruction,Arts graphiques (dessin, estampes, fresques, graffiti, gravures...),Arts majeurs,DESIGN / General,DESIGN / Graphic Arts / Advertising,DESIGN / Graphic Arts / Branding Logo Design,DESIGN / Graphic Arts / Commercial Corporate,DESIGN / Graphic Arts / General,Design,Design/Graphic Arts - Advertising,Design/Graphic Arts - Commercial Corporate,Flags, emblems, symbols, logos,GENERAL,General Adult,Germany,Graphic Arts - Branding LOGO Design,Graphic design,History,Illustration commercial art,Logos (Symbols);Pictorial works.,Logotypes (Printing);Pictorial works.,Non-Fiction,Oversize Format,TASCHEN; Book; Comics; Graphic Design; Jens Müller; R. Roger Remington,TASCHEN; Book; Comics; Graphic Design; Jens Müller; R. Roger Remington,Trademarks;Pictorial works.,DESIGN / General,DESIGN / Graphic Arts / Advertising,DESIGN / Graphic Arts / Branding Logo Design,DESIGN / Graphic Arts / Commercial Corporate,DESIGN / Graphic Arts / General,Design/Graphic Arts - Advertising,Design/Graphic Arts - Commercial Corporate,Graphic Arts - Branding LOGO Design,Art Art Instruction,Arts graphiques (dessin, estampes, fresques, graffiti, gravures...),Arts majeurs,Design,Art,Flags, emblems, symbols, logos,Graphic design,Illustration commercial art
Logo Modernism (English, French and German Edition) [Jens Müller, R. Roger Remington] on . Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases
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